Neuroscience. UX Research. Career Coaching.
A human-centered approach to product research and career transitions.
Neuroscience. UX Research. Career Coaching.
A human-centered approach to product research and career transitions.
Who am I?
What do I stand for?
What do I do?
A creative problem-solver. A research lead wears many hats to make an end product successful. When I say I'm a researcher, it means I get to be a project manager, people manager, collaborator, statistician, student, educator, and presenter.
To do it, I have to be cognitively flexible. I'm often designing studies to try and answer never-be
A creative problem-solver. A research lead wears many hats to make an end product successful. When I say I'm a researcher, it means I get to be a project manager, people manager, collaborator, statistician, student, educator, and presenter.
To do it, I have to be cognitively flexible. I'm often designing studies to try and answer never-before-asked questions about products that may not even exist yet! I thrive in that ambiguity because new questions = endless discoveries!
I've been conducting research with human participants since 2014 and leading studies for 8+ years. My early research was in cognitive and behavioral laboratories, I made the transition to industry work as a UX research consultant in 2019. Most recently, I designed and conducted original product research as a Senior Human Factors Engineer/Applied Neuroscientist at Microsoft.
What do I do?
What do I stand for?
What do I do?
Neuroscience-informed user research! I use my background in neuroscience and psychology to make products better. My academic-turned-industry research approach has improved B2B and B2C products across industries including healthcare, automotive, non-profit, tech and - most recently - mixed reality. Some of my past product areas:
- Software (e
Neuroscience-informed user research! I use my background in neuroscience and psychology to make products better. My academic-turned-industry research approach has improved B2B and B2C products across industries including healthcare, automotive, non-profit, tech and - most recently - mixed reality. Some of my past product areas:
- Software (e.g., Windows 11, phone apps, websites)
- Hardware (e.g., Surface Duo, self-injection devices)
I've conducted research at all stages of the product design process, so the end result depends on the study. Reach out if you're interested in:
- Neuroscience-informed usability testing (moderated & unmoderated)
- Psychology-informed heuristic evaluations
- Behavioral experiments
- User personas and journey-mapping
- New solutions designed for your needs!
What do I stand for?
What do I stand for?
What do I stand for?
A human-centered approach to work and life. Every voice deserves a seat at the table. That means I lead with empathy, maintain a growth mindset, and advocate for diversity, equity, and inclusion. I always say that we are people first and everything else comes second.
In product research, that means listening to users without assuming their
A human-centered approach to work and life. Every voice deserves a seat at the table. That means I lead with empathy, maintain a growth mindset, and advocate for diversity, equity, and inclusion. I always say that we are people first and everything else comes second.
In product research, that means listening to users without assuming their needs. It is also creating a space for people with disabilities as well as minorities to ensure inclusive design.
Beyond research, it means learning from and empowering others. As a mixed-race woman in science, I strive to be a force multiplier. I help others rise in their careers that through mentoring and speaking engagements.
Are you an academic researcher thinking about transitioning to industry? Are you a product-maker interested in cognitive science? Are you a professional looking for allyship (or looking to learn about being an ally to others)? Let's chat!